FMLS Matrix 102: Working with CMAs, Statistics and Hotsheets
Wednesday, July 27th
9:30 am to 12:45 pm
3 Hours CE credit to FMLS members
Instructor: Kay Burt
When preparing for a listing presentation, real estate professionals must be able to provide potential clients with the most current market knowledge, detailed information on recent sales activity and substantiate how this will help in the sale of their home. In this class, students will practice searching the Matrix listing database for comparable properties and recent sold information to create 2 types of CMAs (comparative market analysis): a quick one-page CMA as well as a fully detailed CMA presentation utilizing the CMA Wizard. Students will analyze and customize the content of the CMA report, as well as practice how to save, view, email and manage their CMAs through the CMA history. Students will also explore statistics for properties and generate various charts and graphs based on that statistical information. Students will also create personalized Hotsheet reports which will allow them to see a snap shot of activity based on criteria relevant to their particular business needs. Students will leave with the knowledge needed to prepare a comprehensive CMA to assist in competitively pricing their customer’s home. Students will also leave with the skillset to create statistical and Hotsheet reports relevant to their business needs.
Topics covered include: preparing information for creating a comparative market analysis (CMA) including accessing and viewing the subject property, searching for comparable properties, utilizing the history link to view and understand previous market activity for the subject property; preparing a one-page CMA using the Quick CMA report; how to save, print and email the Quick CMA report to customers; preparing a comprehensive CMA utilizing the CMA wizard; customize the content and format of the CMA report in the wizard; email, manage and view CMA reports; viewing statistical information for various properties; create charts and graphs based on statistical information; setup Hotsheets and customize Hotsheets based on individual business needs; how to manage personal information including adding an agent photo, set email notification preferences and signature preferences for CMAs.